https://gregbonddesign.com Greg Bond Design Sun, 11 Aug 2024 18:22:31 +0000 https://gregbonddesign.com en https://gregbonddesign.com/work Sun, 11 Aug 2024 18:22:31 +0000 Greg Bond Design https://gregbonddesign.com/work <img width="800" height="450" width_o="800" height_o="450" data-src="https://freight.cargo.site/t/original/i/96128015405d8b658980a968d194df6066470d436a813d622920b4ddc68f6032/H-S_website_scroll.gif" data-mid="216177238" border="0" src="https://freight.cargo.site/w/800/i/96128015405d8b658980a968d194df6066470d436a813d622920b4ddc68f6032/H-S_website_scroll.gif" /> <img width="2048" height="1536" width_o="2048" height_o="1536" data-src="https://freight.cargo.site/t/original/i/d6ceeaba28e3f65c937b7534d311e2373329acf2c290fafc6f107b79f5dd1416/IMG_2583.jpg" data-mid="216177228" border="0" src="https://freight.cargo.site/w/1000/i/d6ceeaba28e3f65c937b7534d311e2373329acf2c290fafc6f107b79f5dd1416/IMG_2583.jpg" /> <img width="800" height="450" width_o="800" height_o="450" 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data-src="https://freight.cargo.site/t/original/i/d49228dd3823defddb90d290829bd2b1a5dcfdbd4977bd8654c34b2bd5081418/ARPA-H_Animation_1-ezgif.com-video-to-gif-converter.gif" data-mid="216177261" border="0" src="https://freight.cargo.site/w/600/i/d49228dd3823defddb90d290829bd2b1a5dcfdbd4977bd8654c34b2bd5081418/ARPA-H_Animation_1-ezgif.com-video-to-gif-converter.gif" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/4291300dec8cfa9aa22f36846cba833b38e2c85dd93256330b65cff176d2df8e/MHA_website_gif.gif" data-mid="216177379" border="0" src="https://freight.cargo.site/w/1000/i/4291300dec8cfa9aa22f36846cba833b38e2c85dd93256330b65cff176d2df8e/MHA_website_gif.gif" /> <img width="800" height="450" width_o="800" height_o="450" data-src="https://freight.cargo.site/t/original/i/ae36dc1a1eb53271daebc5333d9f7e988d211c0b89416387ecb2943e7d82a56e/CAI_Animation_02_1920x1080_FINAL_02-ezgif.com-video-to-gif-converter.gif" data-mid="216177260" 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src="https://freight.cargo.site/w/600/i/fc0f3cd19e5d85c97a39785a6548b4a9d3114cfa4e59ecd031d2529665757dc8/HS_new_year_2024_social_1-ezgif.com-video-to-gif-converter.gif" /> <img width="6500" height="4500" width_o="6500" height_o="4500" data-src="https://freight.cargo.site/t/original/i/82a06aa815f2eb198be3366f252d2161cf3ff611c43c6e55b14912effae0bbc5/TZGZ_home.jpg" data-mid="216177268" border="0" src="https://freight.cargo.site/w/1000/i/82a06aa815f2eb198be3366f252d2161cf3ff611c43c6e55b14912effae0bbc5/TZGZ_home.jpg" /> https://gregbonddesign.com/Herzog-Schindler-Website Fri, 09 Aug 2024 20:55:13 +0000 Greg Bond Design https://gregbonddesign.com/Herzog-Schindler-Website Herzog &amp; Schindler Website ︎ UI/UX Design ︎ Project Management︎ Motion Graphics︎ Visit Live Site Design Collaborators: Anna Yu Content/Copywriting: Allison Shaw, Jordan Cole Development: Adhish Patel Herzog &amp; Schindler 2024 Overview Herzog &amp; Schindler is a brand strategy, innovation, and management consultancy that helps brands reimagine their possibilities, building the future of business. A recipient of the Inc. Power Partner Award in 2023, our multidisciplinary team brings decades of experience to a global roster of clients, providing initial strategy and positioning to brand identity, product development, and website design. From 2023 to 2024, I served as both Lead Designer and Project Manager for Herzog &amp; Schindler’s website redesign. ProcessAfter a year and a half of being a Graphic Designer at Herzog &amp; Schindler, I, along with our design team, approached our company’s CEO &amp; President, sharing that we had a vision of transforming our clunky, 5-page website into something more current and representative of the quality work we provide to our clients. Having worked on every website project H&amp;S takes on, I was more than confident in leading our communications, design, and development team in this redesign from both a design and project management standpoint. As our team does with all new website projects, two other coworkers and I began with a competitive review of other brand strategy consultancy &amp; design studio websites, noting what each did well in terms of visual design and content. We then took the same approach to an affinity mapping exercise of our own website, identifying pros and cons of content, tone, and design throughout each page. <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/f18f890786f340690141a972aae77192a9dde9c6964e48b034db236db97facbe/H-S_website_affinity_mapping.jpg" data-mid="216111475" border="0" src="https://freight.cargo.site/w/1000/i/f18f890786f340690141a972aae77192a9dde9c6964e48b034db236db97facbe/H-S_website_affinity_mapping.jpg" />Our team started with a competitive review of other brand strategy consultancy &amp; design studio websites, before completing an affinity mapping exercise of our own website. After this research and assessment stage, our team began loosely wireframing and sitemapping, determining where content would live within the site, and how to more effectively explain the type of work we provide for our clients. Once we laid out initial wireframes, I began sketching out website layouts pen-to-paper, as I always prefer to do at this iterative stage of any project. <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/f4d173cabe4a91d569a7449ee50df01034b66da84c562b629970cccc4574b86a/H-S_website_wireframes.jpg" data-mid="216111484" border="0" src="https://freight.cargo.site/w/1000/i/f4d173cabe4a91d569a7449ee50df01034b66da84c562b629970cccc4574b86a/H-S_website_wireframes.jpg" /> <img width="3001" height="3001" width_o="3001" height_o="3001" data-src="https://freight.cargo.site/t/original/i/d21187f27f942b182951e12f93359d9444932de5fa659de0639bbe80b7726508/H-S_sitemap.png" data-mid="216111485" border="0" src="https://freight.cargo.site/w/1000/i/d21187f27f942b182951e12f93359d9444932de5fa659de0639bbe80b7726508/H-S_sitemap.png" /> <img width="3001" height="3001" width_o="3001" height_o="3001" data-src="https://freight.cargo.site/t/original/i/8e2bdb72ca9929925f97230ed11e0e01cca8c5d697229a14dd81c392d83c31d9/H-S_website_sketchbook.jpg" data-mid="216111486" border="0" src="https://freight.cargo.site/w/1000/i/8e2bdb72ca9929925f97230ed11e0e01cca8c5d697229a14dd81c392d83c31d9/H-S_website_sketchbook.jpg" /> After loosely wireframing and creating a preliminary sitemap, I began iterating how I always enjoy: creating layouts pen-to-paper.Our design team then took to Figma for the first draft of hi-fi layouts. We created several iterations of each page for our greater team to review—at which point, we hit our biggest snag of the entire project in trying to visually represent the breadth of our company’s capabilities. After reviewing, our CEO provided us with crucial feedback: simply listing out our capabilities is not enough; rather, we needed to figure out a way to symbolize how our team’s expertise is interconnected, living as one complete unit. <img width="3000" height="3000" width_o="3000" height_o="3000" data-src="https://freight.cargo.site/t/original/i/e7237f07d5864707fac615b1028563d4df1ba0854a34add8bc4c183902872eda/H-S_website_drafts.jpg" data-mid="216111560" border="0" src="https://freight.cargo.site/w/1000/i/e7237f07d5864707fac615b1028563d4df1ba0854a34add8bc4c183902872eda/H-S_website_drafts.jpg" /> The design team created many iterations of each page for our greater team’s review. Thus, after a month of the design team iterating, meeting, and receiving rounds of feedback, our President and CEO approved one of my proposed design solutions: the H&amp;S Interstitium. The H&amp;S Interstitium is a visual representation of our multifaceted team’s expertise, and how our individual skills are all connected. The Herzog &amp; Schindler Interstitium Informed by our company’s brand benefits, the Interstitium groups our capabilities into three main buckets: Brand, Media/Content, and Technology/Design. These capabilities can then be activated in any number of combinations, visualizing a custom solution for our clients in the form of the octagon in the center of the diagram. This octagon can then further represent our provided services in our website’s case studies, or individual team members’ areas of expertise within each team biography. <img width="3840" height="2160" width_o="3840" height_o="2160" data-src="https://freight.cargo.site/t/original/i/ba700e958987c1c48570de2483c69e3087223034a9b05ce798567dcd0db01260/Capabilities_Diagram_Concept.png" data-mid="216111657" border="0" src="https://freight.cargo.site/w/1000/i/ba700e958987c1c48570de2483c69e3087223034a9b05ce798567dcd0db01260/Capabilities_Diagram_Concept.png" /><img width="3220" height="1254" width_o="3220" height_o="1254" data-src="https://freight.cargo.site/t/original/i/1b67b7ee7a03c4a9a2493e58267ebe78d17beedb98aa48f5ebc35c66ee42116f/Capabilities_Diagram_Concept_02.png" data-mid="216111658" border="0" src="https://freight.cargo.site/w/1000/i/1b67b7ee7a03c4a9a2493e58267ebe78d17beedb98aa48f5ebc35c66ee42116f/Capabilities_Diagram_Concept_02.png" /> The H&amp;S Interstitium groups our team’s capabilities into three buckets. The octogon in the center can represent endless combinations of custom solutions for our clients. <img width="3001" height="3001" width_o="3001" height_o="3001" data-src="https://freight.cargo.site/t/original/i/8a05db50ec2f088db2e6c53f364e6aa84d6c01c7de92960f398e1c21398eba48/H-S_capabilities_sketchbook_01.jpg" data-mid="216111694" border="0" src="https://freight.cargo.site/w/1000/i/8a05db50ec2f088db2e6c53f364e6aa84d6c01c7de92960f398e1c21398eba48/H-S_capabilities_sketchbook_01.jpg" /> <img width="3001" height="3001" width_o="3001" height_o="3001" data-src="https://freight.cargo.site/t/original/i/f88ac0616679fbe7ea9d45c9227bbce3caebdec364199e7d9d81aa201bb16121/H-S_capabilities_sketchbook_02.jpg" data-mid="216111696" border="0" src="https://freight.cargo.site/w/1000/i/f88ac0616679fbe7ea9d45c9227bbce3caebdec364199e7d9d81aa201bb16121/H-S_capabilities_sketchbook_02.jpg" /> <img width="3000" height="3000" width_o="3000" height_o="3000" data-src="https://freight.cargo.site/t/original/i/20e83da9678643c40d68fc6f44e314f0e1e42c18c648f3ec78b3251bf49392d9/H-S_website_capabilities_sketches.jpg" data-mid="216111697" border="0" src="https://freight.cargo.site/w/1000/i/20e83da9678643c40d68fc6f44e314f0e1e42c18c648f3ec78b3251bf49392d9/H-S_website_capabilities_sketches.jpg" /> My initial pen-and-paper sketches of the Interstitium, with digital iterations from myself and other members of the design team.Attempting to make up for lost time, our design team swiftly followed this approval with the refining of the rest of the website, making sure our Figma prototype was pixel perfect before handing off to our developer. During our development phase, I, along with a fellow designer from our design team, met with our developer on a weekly basis to ensure that the staging site’s design accurately represented our Figma prototype. Finally, after starting the project in October 2023, our team launched the first phase of our new-and-improved website in April 2024. We’re currently working on fine-tuning details and a hefty QA phase, but you can check out the live site at this link. <img width="7681" height="4321" width_o="7681" height_o="4321" data-src="https://freight.cargo.site/t/original/i/09b66e769892e205e52d8dd628d8faff77c767cf560861207ee126549cdd88d8/H-S_website_carousel_04.jpg" data-mid="216111718" border="0" src="https://freight.cargo.site/w/1000/i/09b66e769892e205e52d8dd628d8faff77c767cf560861207ee126549cdd88d8/H-S_website_carousel_04.jpg" /><img width="7680" height="4320" width_o="7680" height_o="4320" data-src="https://freight.cargo.site/t/original/i/54990e0306afd97d40dc6e82b231cef3866252ac781522de2c96160efa927deb/H-S_mobile_overview.jpg" data-mid="216111720" border="0" src="https://freight.cargo.site/w/1000/i/54990e0306afd97d40dc6e82b231cef3866252ac781522de2c96160efa927deb/H-S_mobile_overview.jpg" /> <img width="7681" height="4320" width_o="7681" height_o="4320" data-src="https://freight.cargo.site/t/original/i/b5bd6366d39b611e926476a6aeb35ab4a08f639249143ee28215314b0441c0fa/H-S_website_carousel_02.jpg" data-mid="216111722" border="0" src="https://freight.cargo.site/w/1000/i/b5bd6366d39b611e926476a6aeb35ab4a08f639249143ee28215314b0441c0fa/H-S_website_carousel_02.jpg" /> <img width="7680" height="4320" width_o="7680" height_o="4320" data-src="https://freight.cargo.site/t/original/i/ce4cf639258d2904569f71bd6aff9e929623efb29bba7b0fa9106cf0fc717e83/H-S_website_carousel_03.jpg" data-mid="216111723" border="0" src="https://freight.cargo.site/w/1000/i/ce4cf639258d2904569f71bd6aff9e929623efb29bba7b0fa9106cf0fc717e83/H-S_website_carousel_03.jpg" /> <img width="7681" height="4321" width_o="7681" height_o="4321" data-src="https://freight.cargo.site/t/original/i/8cea6ddcfb92ea2fba048a658a7cffba8da3602d32fd5eefca90567df6a0d42b/H-S_website_carousel_05.jpg" data-mid="216111724" border="0" src="https://freight.cargo.site/w/1000/i/8cea6ddcfb92ea2fba048a658a7cffba8da3602d32fd5eefca90567df6a0d42b/H-S_website_carousel_05.jpg" /> <img width="7680" height="4321" width_o="7680" height_o="4321" data-src="https://freight.cargo.site/t/original/i/32e9ebada0ae2f3790bd817018f8a1473af0fe053192ae3a3cb7318713ac5251/H-S_website_carousel_01.jpg" data-mid="216111469" border="0" src="https://freight.cargo.site/w/1000/i/32e9ebada0ae2f3790bd817018f8a1473af0fe053192ae3a3cb7318713ac5251/H-S_website_carousel_01.jpg" /><img width="7681" height="4321" width_o="7681" height_o="4321" data-src="https://freight.cargo.site/t/original/i/68b0e0049fc7c04c2ea65c5e71276825ee59041d362acac5ae9cadaf4928d22e/H-S_desktop_overview.jpg" data-mid="216111471" border="0" src="https://freight.cargo.site/w/1000/i/68b0e0049fc7c04c2ea65c5e71276825ee59041d362acac5ae9cadaf4928d22e/H-S_desktop_overview.jpg" /> We had a vision of transforming our clunky, 5-page website into something representative of the quality work we provide to our clients. https://gregbonddesign.com/Felix-Doolittle-Enamel-Pins Mon, 21 Mar 2022 15:12:07 +0000 Greg Bond Design https://gregbonddesign.com/Felix-Doolittle-Enamel-Pins Felix Doolittle Enamel Pins ︎ Product Design ︎ Project Management ︎ Photo/Color EditingFelix Doolittle2022 Overview During my time as a Junior Graphic Designer at stationer Felix Doolittle, I spearheaded the development of two new product lines—one of which being our first-ever hard enamel pins. This product is part of an initiative to draw a younger audience to the Felix Doolittle brand, whose sensibility typically attracts customers from an older generation. Amid this round of development, our team was able to produce 2 enamel pin sets and one limited edition pin, totaling at 9 hard enamel pins. <img width="2048" height="1536" width_o="2048" height_o="1536" data-src="https://freight.cargo.site/t/original/i/d6ceeaba28e3f65c937b7534d311e2373329acf2c290fafc6f107b79f5dd1416/IMG_2583.jpg" data-mid="137110437" border="0" src="https://freight.cargo.site/w/1000/i/d6ceeaba28e3f65c937b7534d311e2373329acf2c290fafc6f107b79f5dd1416/IMG_2583.jpg" /> Process The first step in developing this product was pitching which Felix Doolittle illustrations we would translate into hard enamel pins, and how these illustrations would work together as sets. I took some time to sift through our image library, putting together potential sets of illustrations that I thought would perform well. After presenting around 15 sets, our team worked together to narrow it down to one limited edition pin and 2 final collections—Forest Animals &amp; Woodland Floor. <img width="2048" height="1536" width_o="2048" height_o="1536" data-src="https://freight.cargo.site/t/original/i/214ff241883ef0ac047950f40419793ef261129ada56a55462b40db65dfcf6ca/IMG_2624.jpg" data-mid="137110496" border="0" src="https://freight.cargo.site/w/1000/i/214ff241883ef0ac047950f40419793ef261129ada56a55462b40db65dfcf6ca/IMG_2624.jpg" /> I put together around 15 potential sets, and we were able to narrow it down to 2 final sets After our decision, I worked closely with our company’s owner, Felix, to turn his watercolor illustrations into lineart, which we then could send to our pin manufacturer. Felix would trace his illustrations in Photoshop, and afterwards, I took these line drawings and converted them into vector files in Illustrator. Once lineart was finalized, we assigned Pantone colors to each illustration, and sent off our files for our first round of product proofs. <img width="2048" height="1536" width_o="2048" height_o="1536" data-src="https://freight.cargo.site/t/original/i/f18ec435c27e71b1b983a3de7d698125d7455358c6cefadd8c92d011ab465576/IMG_2602.jpg" data-mid="137110656" border="0" src="https://freight.cargo.site/w/1000/i/f18ec435c27e71b1b983a3de7d698125d7455358c6cefadd8c92d011ab465576/IMG_2602.jpg" />Behind-the-scenes at our color assigning process The first product proofs arrived about a month after placing our order. We closely examined these test pins and made our edits, refining the lineart, simplifying our designs, and choosing alternate colors. We then sent our edited files to get a second round of proofs. Once these new pins arrived, we were much more satisfied, and ordered production of the full run. <img width="1480" height="2048" width_o="1480" height_o="2048" data-src="https://freight.cargo.site/t/original/i/c4687718ef77caa0af341db80fc8ca015f73ee903631dd5fdb9606c90dfb7376/IMG_2586.jpg" data-mid="137111404" border="0" src="https://freight.cargo.site/w/1000/i/c4687718ef77caa0af341db80fc8ca015f73ee903631dd5fdb9606c90dfb7376/IMG_2586.jpg" /> <img width="1456" height="2048" width_o="1456" height_o="2048" data-src="https://freight.cargo.site/t/original/i/c59f2a6a568c5b524e30b2bea8d03335d5493ef4c7c88c4df42b2d87e751a2de/IMG_2588.jpg" data-mid="137111405" border="0" src="https://freight.cargo.site/w/1000/i/c59f2a6a568c5b524e30b2bea8d03335d5493ef4c7c88c4df42b2d87e751a2de/IMG_2588.jpg" /> <img width="1475" height="2048" width_o="1475" height_o="2048" data-src="https://freight.cargo.site/t/original/i/6e0792d7607593a7440aff6c0b479ba5fa0c48d274421f90ccf0aafc348d676c/IMG_2592.jpg" data-mid="137111463" border="0" src="https://freight.cargo.site/w/1000/i/6e0792d7607593a7440aff6c0b479ba5fa0c48d274421f90ccf0aafc348d676c/IMG_2592.jpg" /> <img width="2048" height="1004" width_o="2048" height_o="1004" data-src="https://freight.cargo.site/t/original/i/24e6420b59b532b3eae9bcbe1c8fcb29dd54c64fd052258ecb6e6974dd151e22/IMG_2548.jpg" data-mid="137111421" border="0" src="https://freight.cargo.site/w/1000/i/24e6420b59b532b3eae9bcbe1c8fcb29dd54c64fd052258ecb6e6974dd151e22/IMG_2548.jpg" /> Our final 9 pins, including our limited edition Year of the Tiger pin Our journey was not over, however, as we still had to figure out how we could package our new product. At the beginning of this process, our co-owner—Loren—expressed that it would be great if our enamel pin packaging could utilize as little plastic as possible. With this restriction in mind, I developed a few prototypes of all-paper packaging. <img width="2048" height="1536" width_o="2048" height_o="1536" data-src="https://freight.cargo.site/t/original/i/3e9384b342da9eeb1d6ddda55917adbab5e9768983bc7b08bb04f4bf25097b0a/IMG_2616.jpg" data-mid="137111103" border="0" src="https://freight.cargo.site/w/1000/i/3e9384b342da9eeb1d6ddda55917adbab5e9768983bc7b08bb04f4bf25097b0a/IMG_2616.jpg" /> I worked on a number of prototypes before finalizing our protective jacket packaging My final packaging solidified as a folded paper jacket, which could both protect the enamel pin from any scratches during shipping, but also could fold backwards to display the pin in retail stores. The front of this jacket displays Felix’s original illustration, and the packaging seals with a flap and tuck, all without the use of any plastic. <img width="2048" height="1536" width_o="2048" height_o="1536" data-src="https://freight.cargo.site/t/original/i/d377d2db7c38212cf0a42840eb9861a52102d76a6c39a1b3ec0bba7d3d13c21d/IMG_2573.jpg" data-mid="137111134" border="0" src="https://freight.cargo.site/w/1000/i/d377d2db7c38212cf0a42840eb9861a52102d76a6c39a1b3ec0bba7d3d13c21d/IMG_2573.jpg" /> <img width="1536" height="2048" width_o="1536" height_o="2048" data-src="https://freight.cargo.site/t/original/i/21699fd78242a37a9972ac40f6669f0e664e98881c88ee2979c6819c8476f3c0/IMG_2562.jpg" data-mid="137111192" border="0" src="https://freight.cargo.site/w/1000/i/21699fd78242a37a9972ac40f6669f0e664e98881c88ee2979c6819c8476f3c0/IMG_2562.jpg" /> <img width="1536" height="2048" width_o="1536" height_o="2048" data-src="https://freight.cargo.site/t/original/i/967fe32d00af81538657b48f478fd9c532284bd8de3a5c4539e566c09517a52f/IMG_2571.jpg" data-mid="137111193" border="0" src="https://freight.cargo.site/w/1000/i/967fe32d00af81538657b48f478fd9c532284bd8de3a5c4539e566c09517a52f/IMG_2571.jpg" /> Our final packaging design, complete with illustration on the front flap and full enamel pin set on the back flap Once we determined the overall structure of the packaging, I had to develop three iterations, one for each of our sets, and one for our limited edition Chinese New Year pin. The first two I was able to design fairly quickly, highlighting the full set of illustrations on the back and including a barcode for easy retail purchase. However, we hit a friction point on our Chinese New Year packaging, struggling to make the pin feel truly limited edition. After bouncing a few ideas back and forth, we did some research and found that our packaging manufacturer could print gold foil—our perfect magic trick. Once we discovered this gold foil, we sent off our full run for proofing. <img width="2048" height="1536" width_o="2048" height_o="1536" data-src="https://freight.cargo.site/t/original/i/9d3ac45963eab9cd91ff4fca2be6805ffcd60e457a6f1fdce0b20abb789b710b/IMG_2610.jpg" data-mid="137111254" border="0" src="https://freight.cargo.site/w/1000/i/9d3ac45963eab9cd91ff4fca2be6805ffcd60e457a6f1fdce0b20abb789b710b/IMG_2610.jpg" /> The gold foil was our secret trick in giving the limited edition packaging a necessary flair When we received our packaging proofs, we had to tweak a lot of colors in Photoshop to ensure our jackets accurately reflected the colors of Felix’s original watercolor illustrations. It took a few rounds of edits, but we were finally able to get everything looking correct, and successfully ordered a full run on our packaging. <img width="2048" height="1536" width_o="2048" height_o="1536" data-src="https://freight.cargo.site/t/original/i/b5395254fd9b5a9a677b84ef92670393fd2b99a91cf3413c2cbfa7155e9b60f0/IMG_2612.jpg" data-mid="137111305" border="0" src="https://freight.cargo.site/w/1000/i/b5395254fd9b5a9a677b84ef92670393fd2b99a91cf3413c2cbfa7155e9b60f0/IMG_2612.jpg" /> <img width="2048" height="1536" width_o="2048" height_o="1536" data-src="https://freight.cargo.site/t/original/i/9d2ba9f2b695e47138a15f842013975ce02c30bf9a685a54f1f88b2fe9c1e48f/IMG_2560.jpg" data-mid="137111381" border="0" src="https://freight.cargo.site/w/1000/i/9d2ba9f2b695e47138a15f842013975ce02c30bf9a685a54f1f88b2fe9c1e48f/IMG_2560.jpg" /> It took a few rounds of proofs before getting the colors just right on our packaging About a month after placing our orders, our pins and packaging arrived, and it was time for our production team to assemble our product. Assembly was no easy task, as we had to quality check every enamel pin individually, and take a complete inventory. After quality check, we one by one attached each enamel pin to a respective jacket, and after a few days of work, we had our full inventory of pins ready to sell. <img width="2048" height="1536" width_o="2048" height_o="1536" data-src="https://freight.cargo.site/t/original/i/96b12326bc7980cc2901281b4d8926290808ddbe80a519e3f2bca131b7d291ac/IMG_2593.jpg" data-mid="137111457" border="0" src="https://freight.cargo.site/w/1000/i/96b12326bc7980cc2901281b4d8926290808ddbe80a519e3f2bca131b7d291ac/IMG_2593.jpg" /><img width="2048" height="1536" width_o="2048" height_o="1536" data-src="https://freight.cargo.site/t/original/i/eefbf354771335b254fbd131704bcce6eedadb2d10a6c4f2f4e8efe09ae132f6/IMG_2597.jpg" data-mid="137111459" border="0" src="https://freight.cargo.site/w/1000/i/eefbf354771335b254fbd131704bcce6eedadb2d10a6c4f2f4e8efe09ae132f6/IMG_2597.jpg" /> <img width="2048" height="1469" width_o="2048" height_o="1469" data-src="https://freight.cargo.site/t/original/i/eb808ff8f329f444e6df28762bb861f3d61e11db046d960ed211f3534a1e5fad/IMG_2524.jpg" data-mid="137111470" border="0" src="https://freight.cargo.site/w/1000/i/eb808ff8f329f444e6df28762bb861f3d61e11db046d960ed211f3534a1e5fad/IMG_2524.jpg" /> <img width="2048" height="2048" width_o="2048" height_o="2048" data-src="https://freight.cargo.site/t/original/i/a3c1d7b99c1dbc4e62ea33a586906640aa10a30eef4b879c9a7ff8a4611f0fce/IMG_2532.jpg" data-mid="137111559" border="0" src="https://freight.cargo.site/w/1000/i/a3c1d7b99c1dbc4e62ea33a586906640aa10a30eef4b879c9a7ff8a4611f0fce/IMG_2532.jpg" /> <img width="2048" height="2048" width_o="2048" height_o="2048" data-src="https://freight.cargo.site/t/original/i/2da1345b15b7d194e3b1704148a7343ff1a36348f2de330bc0ccc1c7909532dc/IMG_2536.jpg" data-mid="137111560" border="0" src="https://freight.cargo.site/w/1000/i/2da1345b15b7d194e3b1704148a7343ff1a36348f2de330bc0ccc1c7909532dc/IMG_2536.jpg" /> <img width="2048" height="2048" width_o="2048" height_o="2048" data-src="https://freight.cargo.site/t/original/i/5934b1c11e4e06245a0f3b0e5f09f37d14fe6ec6e430b7efb52961e687fae834/IMG_2541.jpg" data-mid="137111561" border="0" src="https://freight.cargo.site/w/1000/i/5934b1c11e4e06245a0f3b0e5f09f37d14fe6ec6e430b7efb52961e687fae834/IMG_2541.jpg" /> The final 9 enamel pins our team launched https://gregbonddesign.com/World-Technology-Games Tue, 06 Aug 2024 16:23:10 +0000 Greg Bond Design https://gregbonddesign.com/World-Technology-Games World Technology Games ︎ Brand Identity Design ︎ Project Management︎ UI/UX Design︎ Motion Graphics︎ Visit Live Site Collaborators: Anna Yu Herzog &amp; Schindler Design Axl2023 Overview The newly formed World Technology Games (WTG) aims to create a unique type of Olympics—a global event for today’s tech-savvy audiences which focuses competition on critical thinking, emerging technology, and scientific innovation, rather than physical prowess. Driven by hope for our common future, the World Technology Games strive to bring together the world’s brightest minds, tackling the challenges that face our planet and inspiring the next generation of science and technology leaders. To help manifest this dream, Herzog &amp; Schindler and Design Axl partnered with the World Technology Games in 2023 to develop their first-ever visual identity, brand strategy system, and website. ProcessTo kickstart the project, the World Technology Games first wanted to solidify a new logotype in order to replace their placeholder logo as quickly as possible. WTG gave us specific, yet open-ended directions: the logo should be informed by science and technology, be evocative of speed and motion, and—most importantly—should appeal to today’s younger audiences. My process typically starts with a research phase, followed by a heavy, pen-to-paper iterative phase, and then followed by another iterative digital sketch phase. In my research, I explored a number of rabbit holes, with topics spanning from ancient alchemy to modern sports broadcasting visual languages. <img width="7681" height="4320" width_o="7681" height_o="4320" data-src="https://freight.cargo.site/t/original/i/6e13d6c3a46ce6ed816664a1a1e30d893bd37d08e908441890ac7f39180131c8/WTG_logo_sketches_01.jpg" data-mid="215931993" border="0" src="https://freight.cargo.site/w/1000/i/6e13d6c3a46ce6ed816664a1a1e30d893bd37d08e908441890ac7f39180131c8/WTG_logo_sketches_01.jpg" />Select initial WTG logotype concept sketches and brainstorming notes In total, our design team proposed dozens of iterations to the client across weeks of iteration; however, much to our dismay, meeting after meeting was met with the same rejection. Until one day, when we had finally hooked them with one of my designs: the World Technology Games Delta. <img width="800" height="450" width_o="800" height_o="450" data-src="https://freight.cargo.site/t/original/i/71e13e626e7e4c12b78a971adcd3651209f39e8435072cc837e329cd9b15fa0d/Logo_animation_7_11.gif" data-mid="215935211" border="0" src="https://freight.cargo.site/w/800/i/71e13e626e7e4c12b78a971adcd3651209f39e8435072cc837e329cd9b15fa0d/Logo_animation_7_11.gif" /> After dozens and dozens of iterations, World Technology Games was hooked on the Delta.The Delta was born from WTG’s mission to create positive change for future generations through their competition. The Delta combines three key symbols—the first of which is a delta, the mathematical symbol for change. Second, a convergence point stemming from the four cardinal directions, symbolizing a meeting point for people from all walks of life. And third, a sunrise, representing hope for our shared future. <img width="1921" height="1081" width_o="1921" height_o="1081" data-src="https://freight.cargo.site/t/original/i/f7d854e986d90b17fa544f0b81326cde556ae731c76914f5a7914f4107a85c20/WTG_logo_concept_01.jpg" data-mid="215932008" border="0" src="https://freight.cargo.site/w/1000/i/f7d854e986d90b17fa544f0b81326cde556ae731c76914f5a7914f4107a85c20/WTG_logo_concept_01.jpg" /> <img width="1921" height="1081" width_o="1921" height_o="1081" data-src="https://freight.cargo.site/t/original/i/b4f0b1cfd85e67ac1c7a45f3b11dcee68e5773279f962d3c23d92e51b5a2a9fe/WTG_logo_concept_02.jpg" data-mid="215932009" border="0" src="https://freight.cargo.site/w/1000/i/b4f0b1cfd85e67ac1c7a45f3b11dcee68e5773279f962d3c23d92e51b5a2a9fe/WTG_logo_concept_02.jpg" /> <img width="1921" height="1081" width_o="1921" height_o="1081" data-src="https://freight.cargo.site/t/original/i/7273a9d022081a422a3238649a1c13d4e5a13622eb80d7386dbad48291d4af72/WTG_logo_concept_03.jpg" data-mid="215932010" border="0" src="https://freight.cargo.site/w/1000/i/7273a9d022081a422a3238649a1c13d4e5a13622eb80d7386dbad48291d4af72/WTG_logo_concept_03.jpg" /> <img width="7681" height="4321" width_o="7681" height_o="4321" data-src="https://freight.cargo.site/t/original/i/41e3f8a362c06dbc152f9f3e32f8e6733b0cb770c7cc40f22f31dce9e09da998/WTG_logo_sketches_02.jpg" data-mid="215932162" border="0" src="https://freight.cargo.site/w/1000/i/41e3f8a362c06dbc152f9f3e32f8e6733b0cb770c7cc40f22f31dce9e09da998/WTG_logo_sketches_02.jpg" /> I had many iterations of the WTG Delta to consider for our final pitch. To complement the logo, our design team created a brand palette consisting of 10 vibrant colors to highlight WTG’s diverse audience and competitor pool. These colors, when combined with the WTG Delta, also represent the four different science verticals within the competition, as well as the different types of events within the programming. <img width="800" height="800" width_o="800" height_o="800" data-src="https://freight.cargo.site/t/original/i/d0e998ad98e6eb1b47b88db4b3d4833de3027d3f0b0a05c419bf51ae15189b0e/WTG_color_animation_final.gif" data-mid="215933893" border="0" src="https://freight.cargo.site/w/800/i/d0e998ad98e6eb1b47b88db4b3d4833de3027d3f0b0a05c419bf51ae15189b0e/WTG_color_animation_final.gif" /><img width="800" height="450" width_o="800" height_o="450" data-src="https://freight.cargo.site/t/original/i/92a918a7fddb0a8341b08132ea6c5f161b8ceb3ebfc31125e9009ef1885f607e/WTG_rainbow_animation_final.gif" data-mid="215933894" border="0" src="https://freight.cargo.site/w/800/i/92a918a7fddb0a8341b08132ea6c5f161b8ceb3ebfc31125e9009ef1885f607e/WTG_rainbow_animation_final.gif" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/fd369774daffcba0679d0c4c9fcd836b3514579c38f088502846c9b69f266725/WTG_verticals.gif" data-mid="215933896" border="0" src="https://freight.cargo.site/w/1000/i/fd369774daffcba0679d0c4c9fcd836b3514579c38f088502846c9b69f266725/WTG_verticals.gif" />The brand colors can be assigned to the WTG Delta to represent the four different science verticals within the competition. After many rounds of typography research, pitches, and feedback, our team also landed on Akzidenz-Grotesk BQ Extended and FK Grotesk as WTG’s brand fonts, evoking feelings of speed and science &amp; technology, respectively. <img width="1921" height="1081" width_o="1921" height_o="1081" data-src="https://freight.cargo.site/t/original/i/f27323b9c2e08c06a8409a42d77a8984359122b03c64e6d0d6e533e135e72c59/WTG_brand_typography.jpg" data-mid="215933937" border="0" src="https://freight.cargo.site/w/1000/i/f27323b9c2e08c06a8409a42d77a8984359122b03c64e6d0d6e533e135e72c59/WTG_brand_typography.jpg" /> <img width="7680" height="4320" width_o="7680" height_o="4320" data-src="https://freight.cargo.site/t/original/i/8f67422fc69313fc918e6d89b1835876432e828b0d76a356cc593ff4ce7f3f1f/WTG_brand_guidelines.jpg" data-mid="215933965" border="0" src="https://freight.cargo.site/w/1000/i/8f67422fc69313fc918e6d89b1835876432e828b0d76a356cc593ff4ce7f3f1f/WTG_brand_guidelines.jpg" /> Select pages from World Technology Games’ brand guidelines deck The rest of the World Technology Games assets, including promotional advertisements, social assets, and their redesigned website, all make use of bold, swooping arc motifs derived from the World Technology Games Delta. These arcs can function as text boxes, eye-catching compositional tools, or, when paired when the center circle of the Delta, can even function as a spotlight. <img width="4321" height="4321" width_o="4321" height_o="4321" data-src="https://freight.cargo.site/t/original/i/a277dbebdf8c597030c97124b8d0995d52c47419f70dacef0ab05bb6d01b779b/WTG_poster_02.jpg" data-mid="215935544" border="0" src="https://freight.cargo.site/w/1000/i/a277dbebdf8c597030c97124b8d0995d52c47419f70dacef0ab05bb6d01b779b/WTG_poster_02.jpg" /> <img width="4321" height="4321" width_o="4321" height_o="4321" data-src="https://freight.cargo.site/t/original/i/ef4083708427d681aabd1203a96356c90fcb04ac97c397cc1bc86892cdac1953/WTG_poster_03.jpg" data-mid="215935545" border="0" src="https://freight.cargo.site/w/1000/i/ef4083708427d681aabd1203a96356c90fcb04ac97c397cc1bc86892cdac1953/WTG_poster_03.jpg" /> <img width="2401" height="961" width_o="2401" height_o="961" data-src="https://freight.cargo.site/t/original/i/981fb2e0523fa9bcb339fa50195a75f7467f85bd4362ab39cf66b2766ea1f108/WTG_twitch_banner.png" data-mid="215935551" border="0" src="https://freight.cargo.site/w/1000/i/981fb2e0523fa9bcb339fa50195a75f7467f85bd4362ab39cf66b2766ea1f108/WTG_twitch_banner.png" /><img width="3600" height="2400" width_o="3600" height_o="2400" data-src="https://freight.cargo.site/t/original/i/60676468b0a7d67f300b48c18842fd3cfa401d115423e4d0cffe7428cf54414a/WTG_exhibition_hall.jpg" data-mid="215935600" border="0" src="https://freight.cargo.site/w/1000/i/60676468b0a7d67f300b48c18842fd3cfa401d115423e4d0cffe7428cf54414a/WTG_exhibition_hall.jpg" /> <img width="7680" height="4320" width_o="7680" height_o="4320" data-src="https://freight.cargo.site/t/original/i/167ffc7973c0b3ee916491abc062a88edd543a6b9673212c3624bfba5cccb252/WTG_website_events-festival.jpg" data-mid="215935607" border="0" src="https://freight.cargo.site/w/1000/i/167ffc7973c0b3ee916491abc062a88edd543a6b9673212c3624bfba5cccb252/WTG_website_events-festival.jpg" /> <img width="1081" height="1081" width_o="1081" height_o="1081" data-src="https://freight.cargo.site/t/original/i/f65f1ce397062fa9da0522059881a2dc9aa64d9df7b6a119da2c2b689d41fe5c/WTG_logo_highlight.jpg" data-mid="215935608" border="0" src="https://freight.cargo.site/w/1000/i/f65f1ce397062fa9da0522059881a2dc9aa64d9df7b6a119da2c2b689d41fe5c/WTG_logo_highlight.jpg" /> <img width="7680" height="4320" width_o="7680" height_o="4320" data-src="https://freight.cargo.site/t/original/i/88c7f81cccf2fd304bb8c607d410664c3a4332dbdd8b21a7af85e2d374587851/WTG_website_about.jpg" data-mid="215935611" border="0" src="https://freight.cargo.site/w/1000/i/88c7f81cccf2fd304bb8c607d410664c3a4332dbdd8b21a7af85e2d374587851/WTG_website_about.jpg" /> <img width="2880" height="1800" width_o="2880" height_o="1800" data-src="https://freight.cargo.site/t/original/i/c49902a70c1dd787e76dfef25237fc96c0867b829cd1c6838536b0d348a766b0/WTG_website_mobile_mockup.jpg" data-mid="215935663" border="0" src="https://freight.cargo.site/w/1000/i/c49902a70c1dd787e76dfef25237fc96c0867b829cd1c6838536b0d348a766b0/WTG_website_mobile_mockup.jpg" /> Select pages from World Technology Games’ new website <img width="4321" height="4321" width_o="4321" height_o="4321" data-src="https://freight.cargo.site/t/original/i/ddb84ad409c34257d7524c6abded415a5db5c99218516667c114facd0a3cda55/WTG_poster_01.jpg" data-mid="215934451" border="0" src="https://freight.cargo.site/w/1000/i/ddb84ad409c34257d7524c6abded415a5db5c99218516667c114facd0a3cda55/WTG_poster_01.jpg" /><img width="7680" height="4320" width_o="7680" height_o="4320" data-src="https://freight.cargo.site/t/original/i/06c470a3ae52b5fe9327b4d0820a597e90af0d107c0de64589b5054eb46831e8/WTG_website_homepage.jpg" data-mid="215935491" border="0" src="https://freight.cargo.site/w/1000/i/06c470a3ae52b5fe9327b4d0820a597e90af0d107c0de64589b5054eb46831e8/WTG_website_homepage.jpg" /> World Technology Games assets all makeuse of bold, swooping arc motifs derived from the WTG logotype. https://gregbonddesign.com/Grant-s-Farm Mon, 22 Jul 2024 18:54:55 +0000 Greg Bond Design https://gregbonddesign.com/Grant-s-Farm Grant’s Farm ︎ Brand Identity Design︎ UI/UX Design︎ Motion Graphics︎ Video Editing ︎ Social Media Design Loved by St. Louisans for decades, Grant’s Farm is a 281-acre, family-friendly property that is a household name in St. Louis, MO. This iconic estate is not only home and the original breeding site to the world-famous Budweiser Clydesdales, but also to Grant’s Cabin—former residence of U.S. President Ulysses S. Grant. Voted by Yelp as one of the Top 10 Kids Activities in the nation, Grant’s Farm invites tourists and locals alike to visit their beautiful space, enjoy a complimentary Anheuser-Busch beer, and experience their lush history and animal life throughout the seasons each and every year.Herzog &amp; Schindler partnered with Grant’s Farm to establish their first-ever brand strategy and design system. The brand acknowledges the traditions established visitors associate with the estate, while also inviting new guests to partake in a multitude of seasonal events and offerings. With a digital-first approach in mind, this system highlights the 4 seasons of Grant’s Farm across a number of touchpoints including a website, newsletter assets, numerous seasonal event identities, printed matter, and social media assets. Collaborators: Rich Nelson, Anna Yu Herzog &amp; Schindler&nbsp; 2023 Future Nostalgia The Grant’s Farm brand style is both traditional and modern. It utilizes fresh, vibrant color, a strong wordmark, appealing typography, and autehntic imagery to elicity a sense of comfort and familiarity while also exciting the imagination with possibilities of new experiences. A collection of bold and friendly icons represent distinct features of Grant’s Farm, reflecting the playfulness and fun guests experience on-site. <img width="3840" height="2160" width_o="3840" height_o="2160" data-src="https://freight.cargo.site/t/original/i/29255d9de142144aebd533d4aeaf0125a1d59e53709779b564b0281f9b016885/Artboard-12x.png" data-mid="226361814" border="0" src="https://freight.cargo.site/w/1000/i/29255d9de142144aebd533d4aeaf0125a1d59e53709779b564b0281f9b016885/Artboard-12x.png" /><img width="1254" height="636" width_o="1254" height_o="636" data-src="https://freight.cargo.site/t/original/i/6a4f5bef4e772f7845d7e30a1dda7e1c83adcbf632652faa2fb65194c5eb27c7/van_mockup.jpg" data-mid="226357213" border="0" src="https://freight.cargo.site/w/1000/i/6a4f5bef4e772f7845d7e30a1dda7e1c83adcbf632652faa2fb65194c5eb27c7/van_mockup.jpg" /> <img width="4321" height="4321" width_o="4321" height_o="4321" data-src="https://freight.cargo.site/t/original/i/dbd2bbff9baba99e24bece91e3af762663c4fd9c991ba7a3fb85866dd0da1e52/GF_fun_pass_2024.jpg" data-mid="215090850" border="0" src="https://freight.cargo.site/w/1000/i/dbd2bbff9baba99e24bece91e3af762663c4fd9c991ba7a3fb85866dd0da1e52/GF_fun_pass_2024.jpg" /> <img width="1827" height="1827" width_o="1827" height_o="1827" data-src="https://freight.cargo.site/t/original/i/d8e1d98a3ff52387858d15a2103fbb7838dac944db5dd083bebc54ad518feac7/more-than-clydesdales_02.jpg" data-mid="226357556" border="0" src="https://freight.cargo.site/w/1000/i/d8e1d98a3ff52387858d15a2103fbb7838dac944db5dd083bebc54ad518feac7/more-than-clydesdales_02.jpg" /> <img width="2500" height="1630" width_o="2500" height_o="1630" data-src="https://freight.cargo.site/t/original/i/bc875aa09a91e62236441e844f28f728441cdc6adb1479dc0646797bf921b61c/DSC06476.jpg" data-mid="226360198" border="0" src="https://freight.cargo.site/w/1000/i/bc875aa09a91e62236441e844f28f728441cdc6adb1479dc0646797bf921b61c/DSC06476.jpg" /> The Four Seasons of Grant’s Farm With each changing season at Grant’s Farm comes unique events and attractions for family members of all ages. Spring brings new life, from beautiful blooms to baby animals of all shapes and sizes. Summer at Grant’s Farm features days of exploration and nights of moonlit fun and celebration. With Autumn comes cooler weather—the perfect opportunity for cozy get-togethers and seasonal treats. Winter transforms the estate into a sparkling wonderland of lights and magic. To capture the spirit of each season, we designed bespoke patterns and color palettes for Spring, Summer, Autumn, and Winter at Grant’s Farm, along with a tiered system for creating distinct yet recognizable identities for each seasonal event. <img width="900" height="1500" width_o="900" height_o="1500" data-src="https://freight.cargo.site/t/original/i/97bc58dc389bc814595ddd7bb7c5e74d829d261b1b650bec2ac9399ebd7a5765/GF_four_season_pattern.png" data-mid="226359201" border="0" src="https://freight.cargo.site/w/900/i/97bc58dc389bc814595ddd7bb7c5e74d829d261b1b650bec2ac9399ebd7a5765/GF_four_season_pattern.png" /> <img width="900" height="1500" width_o="900" height_o="1500" data-src="https://freight.cargo.site/t/original/i/caf0ac031d456d96792106067ed9d1fe9fe65741164d98b3f41c2396a25178e8/GF_four_season_pattern_goat_feeding.jpg" data-mid="226359204" border="0" src="https://freight.cargo.site/w/900/i/caf0ac031d456d96792106067ed9d1fe9fe65741164d98b3f41c2396a25178e8/GF_four_season_pattern_goat_feeding.jpg" /> <img width="7681" height="4321" width_o="7681" height_o="4321" data-src="https://freight.cargo.site/t/original/i/c8ca17530600cb016764c6f669ec4bc994fced4db7316beeb4971f073ede5c39/GF_website_social_card_collage.jpg" data-mid="215090971" border="0" src="https://freight.cargo.site/w/1000/i/c8ca17530600cb016764c6f669ec4bc994fced4db7316beeb4971f073ede5c39/GF_website_social_card_collage.jpg" /><img width="2500" height="1667" width_o="2500" height_o="1667" data-src="https://freight.cargo.site/t/original/i/411cf5fcdb33ca8f885aab3d78f05abe110c8ad3b1a755d6032d03adb90d180c/8B3B9729.jpg" data-mid="226359744" border="0" src="https://freight.cargo.site/w/1000/i/411cf5fcdb33ca8f885aab3d78f05abe110c8ad3b1a755d6032d03adb90d180c/8B3B9729.jpg" /> <img width="1641" height="721" width_o="1641" height_o="721" data-src="https://freight.cargo.site/t/original/i/3742048f6fd6bc1c8e14d1d64576af238c66c521323f508e18cd568b90e9b4c1/GF_spring_facebook_banner_820x360.png" data-mid="215090820" border="0" src="https://freight.cargo.site/w/1000/i/3742048f6fd6bc1c8e14d1d64576af238c66c521323f508e18cd568b90e9b4c1/GF_spring_facebook_banner_820x360.png" /> <img width="1641" height="721" width_o="1641" height_o="721" data-src="https://freight.cargo.site/t/original/i/46e4d5ba37cb3f3595b40bcccf46cb0931ec207fab1b8c6ec14d9953623ed83c/GF_summer_facebook_banner_820x360.png" data-mid="215090829" border="0" src="https://freight.cargo.site/w/1000/i/46e4d5ba37cb3f3595b40bcccf46cb0931ec207fab1b8c6ec14d9953623ed83c/GF_summer_facebook_banner_820x360.png" /> <img width="1641" height="721" width_o="1641" height_o="721" data-src="https://freight.cargo.site/t/original/i/5c5fc35d371575da8e18eee383c1c7a2fb3bdeab2c5952a6e60826bf8df15356/GF_winter_facebook_banner_820x360.png" data-mid="215090964" border="0" src="https://freight.cargo.site/w/1000/i/5c5fc35d371575da8e18eee383c1c7a2fb3bdeab2c5952a6e60826bf8df15356/GF_winter_facebook_banner_820x360.png" /> <img width="4321" height="4321" width_o="4321" height_o="4321" data-src="https://freight.cargo.site/t/original/i/2818c85d14d553cefc57b5c86ce0eccad3a51a5108cb8c01f5ffc5169efbdb44/GF_newsletter_spring.jpg" data-mid="215090831" border="0" src="https://freight.cargo.site/w/1000/i/2818c85d14d553cefc57b5c86ce0eccad3a51a5108cb8c01f5ffc5169efbdb44/GF_newsletter_spring.jpg" /> <img width="4321" height="4321" width_o="4321" height_o="4321" data-src="https://freight.cargo.site/t/original/i/38127236e9c0c2ec7969d2dba43ab5a1527a07da4a7274afe8f059c5a724ee55/GF_newsletter_fall.jpg" data-mid="215090830" border="0" src="https://freight.cargo.site/w/1000/i/38127236e9c0c2ec7969d2dba43ab5a1527a07da4a7274afe8f059c5a724ee55/GF_newsletter_fall.jpg" /> <img width="4321" height="4321" width_o="4321" height_o="4321" data-src="https://freight.cargo.site/t/original/i/fbfa4a44265c9a0c332c8f724acdc03b99e5b7238a04df9d9998cd008e13087f/GF_newsletter_winter.jpg" data-mid="215090832" border="0" src="https://freight.cargo.site/w/1000/i/fbfa4a44265c9a0c332c8f724acdc03b99e5b7238a04df9d9998cd008e13087f/GF_newsletter_winter.jpg" /> A Digital Hub for Guests The Grant’s Farm experience doesn’t start when guests arrive at the estate. To create a holistic, seamless visitor experience, we designed a new website for Grant’s Farm that makes exploring events, planning visits, and finding key information effortless. Every feature is crafted to unsure a smooth, enjoyable visitor journey from logging on their personal device at home to leaving the farm after a fulfilling day of play. <img width="7680" height="4321" width_o="7680" height_o="4321" data-src="https://freight.cargo.site/t/original/i/fd14720a52e8b2deb2a8b937ccffe0911b5b7f365410900a55fdcaf678ba4dd5/GF_website_desktop_01.jpg" data-mid="215090810" border="0" src="https://freight.cargo.site/w/1000/i/fd14720a52e8b2deb2a8b937ccffe0911b5b7f365410900a55fdcaf678ba4dd5/GF_website_desktop_01.jpg" /> <img width="7680" height="4321" width_o="7680" height_o="4321" data-src="https://freight.cargo.site/t/original/i/58da319eb73ec3b5dedd6cd3d793a394aa2c28c712a0ff8248d5a3f060c7a1b6/GF_website_desktop_02.jpg" data-mid="215090811" border="0" src="https://freight.cargo.site/w/1000/i/58da319eb73ec3b5dedd6cd3d793a394aa2c28c712a0ff8248d5a3f060c7a1b6/GF_website_desktop_02.jpg" /> <img width="7681" height="4321" width_o="7681" height_o="4321" data-src="https://freight.cargo.site/t/original/i/9d6c7e74cc60651fb4bb40dab0f3318dab00fdc01968470e373aa41d57b97f52/GF_website_desktop_03.jpg" data-mid="215090812" border="0" src="https://freight.cargo.site/w/1000/i/9d6c7e74cc60651fb4bb40dab0f3318dab00fdc01968470e373aa41d57b97f52/GF_website_desktop_03.jpg" /> <img width="7681" height="4321" width_o="7681" height_o="4321" data-src="https://freight.cargo.site/t/original/i/2f0f5a86b39726e665006166cdfc5fdce7625f06f31ea2a068077a9192b4ede7/GF_website_desktop_04.jpg" data-mid="215090813" border="0" src="https://freight.cargo.site/w/1000/i/2f0f5a86b39726e665006166cdfc5fdce7625f06f31ea2a068077a9192b4ede7/GF_website_desktop_04.jpg" /> <img width="7681" height="4321" width_o="7681" height_o="4321" data-src="https://freight.cargo.site/t/original/i/3fc86f028b7df6adad146d9333290e0f046d991bed1bdad395e4b021391aa57d/GF_website_desktop_05.jpg" data-mid="215090819" border="0" src="https://freight.cargo.site/w/1000/i/3fc86f028b7df6adad146d9333290e0f046d991bed1bdad395e4b021391aa57d/GF_website_desktop_05.jpg" /> <img width="7681" height="4321" width_o="7681" height_o="4321" data-src="https://freight.cargo.site/t/original/i/5f8e73cee7c76da033dfaef82074c5711331c73cc970dea5b339086f8963e8a6/GF_website_mobile_02.jpg" data-mid="215090823" border="0" src="https://freight.cargo.site/w/1000/i/5f8e73cee7c76da033dfaef82074c5711331c73cc970dea5b339086f8963e8a6/GF_website_mobile_02.jpg" /> <img width="7681" height="4321" width_o="7681" height_o="4321" data-src="https://freight.cargo.site/t/original/i/d6cea9937772b7d632ae58d7b37f885877d8ef725241f461b5022bdda53a74b9/GF_website_mobile_01.jpg" data-mid="215090822" border="0" src="https://freight.cargo.site/w/1000/i/d6cea9937772b7d632ae58d7b37f885877d8ef725241f461b5022bdda53a74b9/GF_website_mobile_01.jpg" /> <img width="2500" height="1872" width_o="2500" height_o="1872" data-src="https://freight.cargo.site/t/original/i/06dd11e317db10faf168a42f87be4989a9e57695e7368d851b77c0ed865ec691/GF_Estate_Drone_Show.jpg" data-mid="226359430" border="0" src="https://freight.cargo.site/w/1000/i/06dd11e317db10faf168a42f87be4989a9e57695e7368d851b77c0ed865ec691/GF_Estate_Drone_Show.jpg" /> https://gregbonddesign.com/Algia-Pak Fri, 19 Jul 2024 18:56:41 +0000 Greg Bond Design https://gregbonddesign.com/Algia-Pak Algia Pak ︎ Product Design ︎ Packaging Design ︎ Brand Identity Design ︎ 3D Rendering Currently in clinical trials at the University of Miami, Algia Pharma is reimagining acute pain management for both patients and clinicians post-operation. Recognizing the growing opioid epidemic, the Algia Pak aims to replace opioid pain treatment with a composite of medications over the course of 5 days, targeting this national problem at one of its sources.To begin their trials, Algia Pharma partnered with Herzog &amp; Schindler to develop a logo, branding, packaging, and 3D rendering for their Algia Pak. Collaborators: Rich Nelson Herzog &amp; Schindler&nbsp; 2023 <img width="1921" height="1081" width_o="1921" height_o="1081" data-src="https://freight.cargo.site/t/original/i/8f4d2b7b5d34e089c28dbb06a41b10e949bf9da606469a5cb28ec4bec3fc9d1d/algia_logo_full_color.jpg" data-mid="214936213" border="0" src="https://freight.cargo.site/w/1000/i/8f4d2b7b5d34e089c28dbb06a41b10e949bf9da606469a5cb28ec4bec3fc9d1d/algia_logo_full_color.jpg" /> <img width="1547" height="1081" width_o="1547" height_o="1081" data-src="https://freight.cargo.site/t/original/i/d974bfde8e780a24abeeddb02251bd10f57d5d91796f6815ae0bf87f1bc54ad1/algia_logo_sketches_01.jpg" data-mid="214936374" border="0" src="https://freight.cargo.site/w/1000/i/d974bfde8e780a24abeeddb02251bd10f57d5d91796f6815ae0bf87f1bc54ad1/algia_logo_sketches_01.jpg" />Initial Algia logo concept sketches <img width="7681" height="4321" width_o="7681" height_o="4321" data-src="https://freight.cargo.site/t/original/i/380d89dcafb9c1996fa40bb2754d1081df03cd0d34ccdec61ac79d6552e6aa63/algia_logo_sketches_02.jpg" data-mid="214936406" border="0" src="https://freight.cargo.site/w/1000/i/380d89dcafb9c1996fa40bb2754d1081df03cd0d34ccdec61ac79d6552e6aa63/algia_logo_sketches_02.jpg" /> <img width="7681" height="4321" width_o="7681" height_o="4321" data-src="https://freight.cargo.site/t/original/i/d11ec9ada1888d82bbae420fe91d30b66fe82b37207d2d1c2e817d0e9c345752/algia_logo_sketches_03.jpg" data-mid="214936407" border="0" src="https://freight.cargo.site/w/1000/i/d11ec9ada1888d82bbae420fe91d30b66fe82b37207d2d1c2e817d0e9c345752/algia_logo_sketches_03.jpg" /> More conceptual iterations of the Algia logo, informed by the shape of the pill pack and patients’ waning pain while using the product <img width="1921" height="1081" width_o="1921" height_o="1081" data-src="https://freight.cargo.site/t/original/i/45640a2bec8fc54bfb05862c336faff73dadd77e12edbd32a01ca159fa1f0a2e/algia_logo_white.jpg" data-mid="214936425" border="0" src="https://freight.cargo.site/w/1000/i/45640a2bec8fc54bfb05862c336faff73dadd77e12edbd32a01ca159fa1f0a2e/algia_logo_white.jpg" /><img width="3468" height="2244" width_o="3468" height_o="2244" data-src="https://freight.cargo.site/t/original/i/6155453fe6f791296210ec4860af636e8e1c7c7a2083ec9ce3ab422b2740d21a/algia_packaging_renders_01.jpg" data-mid="214936426" border="0" src="https://freight.cargo.site/w/1000/i/6155453fe6f791296210ec4860af636e8e1c7c7a2083ec9ce3ab422b2740d21a/algia_packaging_renders_01.jpg" />Final Algia Pak 3D render and product packaging <img width="5100" height="3300" width_o="5100" height_o="3300" data-src="https://freight.cargo.site/t/original/i/9fa3f1274bca3a6ea8f77618a5af91e042da4022d0b62ffae023fcf208d60813/algia_packaging_concepts_01.jpg" data-mid="214936427" border="0" src="https://freight.cargo.site/w/1000/i/9fa3f1274bca3a6ea8f77618a5af91e042da4022d0b62ffae023fcf208d60813/algia_packaging_concepts_01.jpg" /> <img width="5100" height="3300" width_o="5100" height_o="3300" data-src="https://freight.cargo.site/t/original/i/99cd9498f3acca7426609d217e1157fedb73d805ee0add7f13592c06853b37c8/algia_packaging_concepts_02.jpg" data-mid="214936428" border="0" src="https://freight.cargo.site/w/1000/i/99cd9498f3acca7426609d217e1157fedb73d805ee0add7f13592c06853b37c8/algia_packaging_concepts_02.jpg" /> <img width="5100" height="3300" width_o="5100" height_o="3300" data-src="https://freight.cargo.site/t/original/i/e3ecae80ebfa718ad2a867d20775647461d11cc34b7c1523d46ff6cefb0ccac5/algia_packaging_concepts_03.jpg" data-mid="214936429" border="0" src="https://freight.cargo.site/w/1000/i/e3ecae80ebfa718ad2a867d20775647461d11cc34b7c1523d46ff6cefb0ccac5/algia_packaging_concepts_03.jpg" /> Initial Algia Pak product concept sketches <img width="1080" height="1080" width_o="1080" height_o="1080" data-src="https://freight.cargo.site/t/original/i/7e7e6392fca52125b452f353b3a44ba6692df5801adf72d60353e7e8c3260ac6/algia_packaging_render_blister_pak.jpg" data-mid="214936477" border="0" src="https://freight.cargo.site/w/1000/i/7e7e6392fca52125b452f353b3a44ba6692df5801adf72d60353e7e8c3260ac6/algia_packaging_render_blister_pak.jpg" /> https://gregbonddesign.com/Felix-Doolittle-Decorative-Labels Mon, 21 Mar 2022 21:14:27 +0000 Greg Bond Design https://gregbonddesign.com/Felix-Doolittle-Decorative-Labels Felix Doolittle Decorative Labels ︎ Product Design ︎ Print Design ︎ Project Management ︎ Photo/Color EditingFelix Doolittle2022 Overview During my time as a Junior Graphic Designer at stationer Felix Doolittle, I spearheaded the development of two new product lines. One of these new products was our Decorative Labels, labels meant to look like US postage stamps to add a decorative flair to envelopes and scrapbooks. This product is part of an initiative to draw a younger audience to the Felix Doolittle brand, whose sensibility typically attracts customers from an older generation. Amid this round of development, our team was able to produce 10 sets of 4 decorative labels each, totalling at 40 new labels. <img width="2048" height="1536" width_o="2048" height_o="1536" data-src="https://freight.cargo.site/t/original/i/b44a586a78b1398e46ee59b5b06c894b9e4897beb6432ed016d75b3df531969a/IMG_2657.jpg" data-mid="137112351" border="0" src="https://freight.cargo.site/w/1000/i/b44a586a78b1398e46ee59b5b06c894b9e4897beb6432ed016d75b3df531969a/IMG_2657.jpg" /> Process The first (and perhaps the most difficult) step in creating this product was sifting through the Felix Doolittle image library to put together and pitch a number of potential label sets. With thousands of images to choose from, creating a limited amount of sets was no easy feat. However, I was able to piece together around 25 sets of images that I believed would be popular for customers, which our team then narrowed down to our final 10 sets. After deciding the sets we would move forward with developing, I began to work on the design of the labels. I had previously laid out the images within the tiny stamp canvas; however, I still needed to explore typography for these labels. I mocked up different typeface options, playing with numbers and alternate characters within each font, and working with the placement of the illustration name. After pitching a few options, our team decided to move forward with Mr. Eaves San OT Book and Californian FB Regular as our two main typefaces. <img width="2048" height="1317" width_o="2048" height_o="1317" data-src="https://freight.cargo.site/t/original/i/df6af5fa40d013dbab9adb5b410c8a42716ca73a06cdc1caa2d0b97b6e364038/IMG_2641.jpg" data-mid="137112440" border="0" src="https://freight.cargo.site/w/1000/i/df6af5fa40d013dbab9adb5b410c8a42716ca73a06cdc1caa2d0b97b6e364038/IMG_2641.jpg" /><img width="999" height="1522" width_o="999" height_o="1522" data-src="https://freight.cargo.site/t/original/i/e17d414a5d29b9137f799cce8821cad7999fccdfb2c1c00431aa0ecc58d6f0d4/IMG_2646_02.jpg" data-mid="137112446" border="0" src="https://freight.cargo.site/w/999/i/e17d414a5d29b9137f799cce8821cad7999fccdfb2c1c00431aa0ecc58d6f0d4/IMG_2646_02.jpg" />I tried out a number of typeface options, but we landed on Mr. Eaves San OT Book and Californian FB Regular as our main two fonts <img width="1536" height="1000" width_o="1536" height_o="1000" data-src="https://freight.cargo.site/t/original/i/d9c9a0c02b613afd0a4638bbb65e40e6696c8896e7a8090e2d3137fa9b412bf8/IMG_2645_02.jpg" data-mid="137112459" border="0" src="https://freight.cargo.site/w/1000/i/d9c9a0c02b613afd0a4638bbb65e40e6696c8896e7a8090e2d3137fa9b412bf8/IMG_2645_02.jpg" /> Our final ten sets, complete with typography Once we had decided on typefaces, my next task was to figure out how these labels would fit into one presentable, sellable sheet. I spent a lot of time conceptualizing, finally landing on an A2 size sheet that would hold 9 stamps, meaning a full set of four illustrations would contain 36 stamps. Our team also spent some time deciding whether we should make stamp sheets that were perforated or die-cut; however, our manufacturer let us know that the latter would be easier to attain. The decision was thus made for us—we would have a custom die made for the production of our labels. <img width="2048" height="1536" width_o="2048" height_o="1536" data-src="https://freight.cargo.site/t/original/i/c934e5c186016552b0d904e72ed417aa87feffacc0d6efb0c9759297f363f116/IMG_2636.jpg" data-mid="137112506" border="0" src="https://freight.cargo.site/w/1000/i/c934e5c186016552b0d904e72ed417aa87feffacc0d6efb0c9759297f363f116/IMG_2636.jpg" />It took a bit of math and a lot of time in Illustrator to get our stamp lines just right I tried a few different layouts for these sheets after deciding how many labels could live on a page. Ultimately, I landed on one vertical and one horizontal version of the sheet to contain the vertical and horizontal labels, respectively. Our team briefly considered using color on these pages, but conclusively decided to go with a dove gray, allowing the Felix Doolittle illustrations to shine. With this decision, we were ready to order the full production of our product. <img width="2048" height="1536" width_o="2048" height_o="1536" data-src="https://freight.cargo.site/t/original/i/3b153c504ddb3fe6ab420459a593ddd9894f5895c1d54eac8d48353a84777ea4/IMG_2639.jpg" data-mid="137112527" border="0" src="https://freight.cargo.site/w/1000/i/3b153c504ddb3fe6ab420459a593ddd9894f5895c1d54eac8d48353a84777ea4/IMG_2639.jpg" /> <img width="1580" height="2048" width_o="1580" height_o="2048" data-src="https://freight.cargo.site/t/original/i/289ede59514fba35bb875fc05c32ead1c064bc107882f48e78afd6392a562f87/IMG_2640.jpg" data-mid="137112533" border="0" src="https://freight.cargo.site/w/1000/i/289ede59514fba35bb875fc05c32ead1c064bc107882f48e78afd6392a562f87/IMG_2640.jpg" /> We tried out color, but ultimately decided on dove grey for our sheets to let the illustration truly shine <img width="2048" height="1536" width_o="2048" height_o="1536" data-src="https://freight.cargo.site/t/original/i/e4929e9aa7f14a59327cb3d5ecd84954ea866aff777db3eb19151569caafc06a/IMG_2662.jpg" data-mid="137112625" border="0" src="https://freight.cargo.site/w/1000/i/e4929e9aa7f14a59327cb3d5ecd84954ea866aff777db3eb19151569caafc06a/IMG_2662.jpg" /> Our final label sheets, full of miniature Felix Doolittle illustrations With the label sheets in production, our focus shifted to designing the packaging for our labels. The company’s owner, Felix, knew that he wanted these labels to come in an envelope, given the nature of these faux stamps. We thus started working on the language and content that would go on these envelopes, deciding the names for each of our label sets. <img width="1536" height="2048" width_o="1536" height_o="2048" data-src="https://freight.cargo.site/t/original/i/99b58a7099b831e5be50ab42d16b13850e39183ba045e8981dc4b6ca916be1bd/IMG_2676.jpg" data-mid="137112535" border="0" src="https://freight.cargo.site/w/1000/i/99b58a7099b831e5be50ab42d16b13850e39183ba045e8981dc4b6ca916be1bd/IMG_2676.jpg" /> It always takes some effort to come up with a name that feels right for new products My first envelope mockup used a calligraphic typeface as placeholder text, with a note on the back flap to “write to us,” along with the Felix Doolittle studio address. After some discussion, I improved this design by adding a barcode to the back flap for easy retail checkout, along with tweaking the phrasing on the front of the envelope, and making the fake postage mark a little more aged. <img width="1960" height="1086" width_o="1960" height_o="1086" data-src="https://freight.cargo.site/t/original/i/313715b98be474238f7ac9d57f354c765ca92340dc20cdd9cc663c07c0045b48/IMG_2678_02.jpg" data-mid="137112549" border="0" src="https://freight.cargo.site/w/1000/i/313715b98be474238f7ac9d57f354c765ca92340dc20cdd9cc663c07c0045b48/IMG_2678_02.jpg" />The first draft of Decorative Label packaging Then, Felix wrote out the envelope phrasing in calligraphy, and we took this writing and dropped it onto our packaging, substituting the script placeholder font. We went back and forth on whether the calligraphy should be in black or brown, but decided on black for ease of reading. I also digitally dropped the stamps onto the front, finishing off the design for proofing. <img width="2048" height="1536" width_o="2048" height_o="1536" data-src="https://freight.cargo.site/t/original/i/f6ce6bcfce628afed29cb9be52fc22d8799c04d1c2fe38fea0ba7a5f9d287581/IMG_2681.jpg" data-mid="137112553" border="0" src="https://freight.cargo.site/w/1000/i/f6ce6bcfce628afed29cb9be52fc22d8799c04d1c2fe38fea0ba7a5f9d287581/IMG_2681.jpg" /><img width="1436" height="1656" width_o="1436" height_o="1656" data-src="https://freight.cargo.site/t/original/i/31bfc031ea6583b0c13fc2d434b3bc8d7b18e9bf1d75a89982e9d2aef05c8544/IMG_2679_02.jpg" data-mid="137112560" border="0" src="https://freight.cargo.site/w/1000/i/31bfc031ea6583b0c13fc2d434b3bc8d7b18e9bf1d75a89982e9d2aef05c8544/IMG_2679_02.jpg" /> There was a lot of interation and prototyping before deciding on a final envelope design The printed colors on our first round of proofs needed quite a bit of tweaking. We ended up getting around 5 versions of proofs, as we needed to get all our colors on the packaging to accurately reflect the color of the illustrations on the product. With some persistence, we were finally able to land on correct colors for each envelope, and ordered the full run of the packaging. <img width="2048" height="1536" width_o="2048" height_o="1536" data-src="https://freight.cargo.site/t/original/i/b1aa20fe4733a859952525019a249d729640a05d892e7699dfcffecb168772c2/IMG_2671.jpg" data-mid="137112567" border="0" src="https://freight.cargo.site/w/1000/i/b1aa20fe4733a859952525019a249d729640a05d892e7699dfcffecb168772c2/IMG_2671.jpg" />We edited colors in Photoshop multiple times over before getting the printing correct<img width="2048" height="1090" width_o="2048" height_o="1090" data-src="https://freight.cargo.site/t/original/i/35a5b84e32870525112d20fbc044df7fb5daba0ee4b2bf0c8122046aa4181d56/IMG_2652.jpg" data-mid="137112572" border="0" src="https://freight.cargo.site/w/1000/i/35a5b84e32870525112d20fbc044df7fb5daba0ee4b2bf0c8122046aa4181d56/IMG_2652.jpg" /><img width="2048" height="1170" width_o="2048" height_o="1170" data-src="https://freight.cargo.site/t/original/i/c92c80c1e401c566cf9f7eb585d0b9d444a7f8210f1d233e6ecff019a8bbbde1/IMG_2653.jpg" data-mid="137112573" border="0" src="https://freight.cargo.site/w/1000/i/c92c80c1e401c566cf9f7eb585d0b9d444a7f8210f1d233e6ecff019a8bbbde1/IMG_2653.jpg" />Our final Decorative Label packaging design <img width="2048" height="1221" width_o="2048" height_o="1221" data-src="https://freight.cargo.site/t/original/i/2d9069de7769c336a822c5a7ce23f9919718dc0b04e7a8159abc7dfa1d1044e7/IMG_2669.jpg" data-mid="137112662" border="0" src="https://freight.cargo.site/w/1000/i/2d9069de7769c336a822c5a7ce23f9919718dc0b04e7a8159abc7dfa1d1044e7/IMG_2669.jpg" />Our labels add a decorative element to envelopes or scrapbooks https://gregbonddesign.com/Timken-100-Years-On-The-NYSE-Times-Square-Billboard Sun, 14 Jul 2024 20:48:26 +0000 Greg Bond Design https://gregbonddesign.com/Timken-100-Years-On-The-NYSE-Times-Square-Billboard Timken: 100 Years On The NYSE Times Square Billboard ︎ Video Editing ︎ Motion Graphics For the past 125 years, The Timken Company has been a global technology leader, designing and developing engineered roller bearings and industrial motion products. In Fall 2022, Timken partnered with Herzog &amp; Schindler to design a Times Square Billboard to commemorate their milestone of being listed on the New York Stock Exchange (NYSE) for 100 years. &nbsp; Collaborators: Anna Yu Herzog &amp; Schindler&nbsp; 2022 https://gregbonddesign.com/ARPA-H-Dash-to-Accelerate-Health-Outcomes Mon, 22 Jul 2024 17:18:42 +0000 Greg Bond Design https://gregbonddesign.com/ARPA-H-Dash-to-Accelerate-Health-Outcomes ARPA-H Dash to Accelerate Health Outcomes ︎ Brand Identity Design ︎ Social Media Design After reaching its one-year anniversary, the Advanced Research Projects Agency for Health (ARPA-H) wanted to expand brand and mission awareness to professionals, advocates, and academics working in health throughout the nation. To help them acheive their goal, Herzog &amp; Schindler developed the ARPA-H Dash to Accelerate Health Outcomes (ARPA-H Dash): a nation-wide, idea-based bracket competition created to drive engagement within the health community. The ARPA-H Dash invited anyone working in the field to submit a health-transforming idea—along with a piece of credible evidence—through an easy-to-use entry form. Out of hundreds of qualified entries, ARPA-H selected 64 ideas to seed into brackets, followed by a public voting period to whittle submissions into four semifinalists and one final winner. Over the course of 7 weeks, Herzog &amp; Schindler developed a wordmark and brand system for the ARPA-H Dash, along with a multi-channel promotional approach, including social media assets, newsletter assets, Google Ads, podcasts, video, and motion graphics. The ARPA-H Dash recieved submissions from all 50 states and the District of Columbia, and provided funding to the top four semifinalist ideas. Motion Designer: Anna Yu Herzog &amp; Schindler&nbsp; 2023 <img width="5334" height="3001" width_o="5334" height_o="3001" data-src="https://freight.cargo.site/t/original/i/2534de1efcbfd2fbdc6c4eaab82bfaa51bafcaa2dd85f04c6edcffc285b6c009/ARPA-H-Dash_logo.jpg" data-mid="215076836" border="0" src="https://freight.cargo.site/w/1000/i/2534de1efcbfd2fbdc6c4eaab82bfaa51bafcaa2dd85f04c6edcffc285b6c009/ARPA-H-Dash_logo.jpg" /> <img width="5334" height="3001" width_o="5334" height_o="3001" data-src="https://freight.cargo.site/t/original/i/e8eed2fb075ff383a1689b9b01d3bce9e5e7f4a41f86971504cc2668bc0672e2/ARPA-H-Dash_social_assets_03.jpg" data-mid="215076840" border="0" src="https://freight.cargo.site/w/1000/i/e8eed2fb075ff383a1689b9b01d3bce9e5e7f4a41f86971504cc2668bc0672e2/ARPA-H-Dash_social_assets_03.jpg" /> <img width="3001" height="3001" width_o="3001" height_o="3001" data-src="https://freight.cargo.site/t/original/i/94b5cf913a27893b0a9333e3caaf03aff83c0a56a9e832c557f3e8f19e5b1578/ARPA-H-Dash_logo_stacked_grey.jpg" data-mid="215076834" border="0" src="https://freight.cargo.site/w/1000/i/94b5cf913a27893b0a9333e3caaf03aff83c0a56a9e832c557f3e8f19e5b1578/ARPA-H-Dash_logo_stacked_grey.jpg" /> <img width="3001" height="3001" width_o="3001" height_o="3001" data-src="https://freight.cargo.site/t/original/i/8d49060848a299e71ae594a56d228a943e2dd900194d8376f8a9efe7ca79f9e3/ARPA-H-Dash_logo_stacked_teal.jpg" data-mid="215076835" border="0" src="https://freight.cargo.site/w/1000/i/8d49060848a299e71ae594a56d228a943e2dd900194d8376f8a9efe7ca79f9e3/ARPA-H-Dash_logo_stacked_teal.jpg" /> <img width="3401" height="2201" width_o="3401" height_o="2201" data-src="https://freight.cargo.site/t/original/i/fa10a3e43050f948d60673ca22ae44b7541485b067ada25008cb201c3e9d27d1/ARPA-H-Dash_logo_sketch01.jpg" data-mid="215076829" border="0" src="https://freight.cargo.site/w/1000/i/fa10a3e43050f948d60673ca22ae44b7541485b067ada25008cb201c3e9d27d1/ARPA-H-Dash_logo_sketch01.jpg" /> <img width="3401" height="2201" width_o="3401" height_o="2201" data-src="https://freight.cargo.site/t/original/i/9d13fcdada99ea3df2b370fa49d4be2467f5c1360363335fc3549a1d356cf215/ARPA-H-Dash_logo_sketch02.jpg" data-mid="215076830" border="0" src="https://freight.cargo.site/w/1000/i/9d13fcdada99ea3df2b370fa49d4be2467f5c1360363335fc3549a1d356cf215/ARPA-H-Dash_logo_sketch02.jpg" /> <img width="3401" height="2201" width_o="3401" height_o="2201" data-src="https://freight.cargo.site/t/original/i/9b0a50f37f1633b806a465b7ad509d680019caf6cb967923f6e8fb047a70ee68/ARPA-H-Dash_logo_sketch03.jpg" data-mid="215076831" border="0" src="https://freight.cargo.site/w/1000/i/9b0a50f37f1633b806a465b7ad509d680019caf6cb967923f6e8fb047a70ee68/ARPA-H-Dash_logo_sketch03.jpg" /> <img width="3401" height="2201" width_o="3401" height_o="2201" data-src="https://freight.cargo.site/t/original/i/8fdad1df792fefc47b49bbe6c3ad34a47fc8f36888699932154f6595fcb2a70f/ARPA-H-Dash_logo_sketch04.jpg" data-mid="215076832" border="0" src="https://freight.cargo.site/w/1000/i/8fdad1df792fefc47b49bbe6c3ad34a47fc8f36888699932154f6595fcb2a70f/ARPA-H-Dash_logo_sketch04.jpg" /> <img width="3401" height="2201" width_o="3401" height_o="2201" data-src="https://freight.cargo.site/t/original/i/88e7c81fd9a7fff0f7439bb3f3e71affcd1e922a58727b1a273aa5fa1d6d0fe4/ARPA-H-Dash_logo_sketch05.jpg" data-mid="215076833" border="0" src="https://freight.cargo.site/w/1000/i/88e7c81fd9a7fff0f7439bb3f3e71affcd1e922a58727b1a273aa5fa1d6d0fe4/ARPA-H-Dash_logo_sketch05.jpg" /> Alternate wordmark sketch concepts for the ARPA-H Dash <img width="5335" height="3001" width_o="5335" height_o="3001" data-src="https://freight.cargo.site/t/original/i/4ba02ab0864b3ed61c13a8d11f2f009cad56e3c2e0de22e767b0294024551225/ARPA-H-Dash_social_assets_01.jpg" data-mid="215076838" border="0" src="https://freight.cargo.site/w/1000/i/4ba02ab0864b3ed61c13a8d11f2f009cad56e3c2e0de22e767b0294024551225/ARPA-H-Dash_social_assets_01.jpg" /> <img width="3001" height="3001" width_o="3001" height_o="3001" data-src="https://freight.cargo.site/t/original/i/2a92e1d347a5430f46e9c6eb35f9f217a7f552d8041ecc6574b7db8762d5d045/ARPA-H-Dash_newsletter_asset.jpg" data-mid="215076837" border="0" src="https://freight.cargo.site/w/1000/i/2a92e1d347a5430f46e9c6eb35f9f217a7f552d8041ecc6574b7db8762d5d045/ARPA-H-Dash_newsletter_asset.jpg" /> <img width="5335" height="3001" width_o="5335" height_o="3001" data-src="https://freight.cargo.site/t/original/i/139b36e23a070dd460b5acf58712215f7332a528e9076f01b5e31a36d7a890e5/ARPA-H-Dash_social_assets_02.jpg" data-mid="215076839" border="0" src="https://freight.cargo.site/w/1000/i/139b36e23a070dd460b5acf58712215f7332a528e9076f01b5e31a36d7a890e5/ARPA-H-Dash_social_assets_02.jpg" /> https://gregbonddesign.com/Mobile-Healthcare-Association Sat, 13 Jul 2024 16:33:45 +0000 Greg Bond Design https://gregbonddesign.com/Mobile-Healthcare-Association Mobile Healthcare Association ︎ UI/UX Design ︎ Icon Design Mobile Healthcare Association (MHA) is the leading membership-based organization for mobile healthcare professionals in the United States and Canada since 2005.&nbsp;MHA serves its members by facilitating educational opportunities and long-term networking alliances to strengthen members’ capacities, support industry excellence, and promote mobile health clinics’ important work and contributions. At Herzog &amp; Schindler, we partnered with MHA to evolve their brand across a number of digital and physical touch points—including their website, a system of custom icons, and annual conference identities—to engage and educate current and prospective members more effectively.&nbsp; ︎&nbsp;Visit Live Site Creative Director: Rich Nelson Collaborators: Anna Yu Herzog &amp; Schindler&nbsp; 2022 The Importance of Human ConnectionMobile Healthcare Association’s brand identity consists of a system of points and lines, emphasizing the strong connections between the people, patients, and providers who keep our communities healthy. Through a vibrant color palette reinforcing accessibility and inclusivity, we crafted a visual language that ensures healthcare feels within reach for everyone. Custom icons serve as symbols for Mobile Healthcare Association’s many offerings and benefits. By thoughtfully pairing these icons with a lively brand color palette, we crafted an in-depth categorization system for MHA’s website, complementing their rich library of information and resources with an intuitive user interface and experience. <img width="8001" height="4501" width_o="8001" height_o="4501" data-src="https://freight.cargo.site/t/original/i/b4ca81be5482646aafcc21b1ba060aff7827bedc5c257891e0173ed5df786ee4/MHA_desktop_overview.jpg" data-mid="214596151" border="0" src="https://freight.cargo.site/w/1000/i/b4ca81be5482646aafcc21b1ba060aff7827bedc5c257891e0173ed5df786ee4/MHA_desktop_overview.jpg" /> <img width="8001" height="4501" width_o="8001" height_o="4501" data-src="https://freight.cargo.site/t/original/i/a42bd505756d664a281436c80d2c2c7aea0e4bc0d76d2dc5f5b086b9af7bb1c0/MHA_desktop_01.jpg" data-mid="214596161" border="0" src="https://freight.cargo.site/w/1000/i/a42bd505756d664a281436c80d2c2c7aea0e4bc0d76d2dc5f5b086b9af7bb1c0/MHA_desktop_01.jpg" /> <img width="8001" height="4501" width_o="8001" height_o="4501" data-src="https://freight.cargo.site/t/original/i/364cc24f55fcdd5640d18b314a44fe98c9ecb5bef1cd20e70f6a235407e2bd2b/MHA_desktop_02.jpg" data-mid="214596163" border="0" src="https://freight.cargo.site/w/1000/i/364cc24f55fcdd5640d18b314a44fe98c9ecb5bef1cd20e70f6a235407e2bd2b/MHA_desktop_02.jpg" /> <img width="8001" height="4501" width_o="8001" height_o="4501" data-src="https://freight.cargo.site/t/original/i/3c4889890a466030b452207bdc7470460c95222bdb367c41ea23e085f078eed5/MHA_desktop_03.jpg" data-mid="214596170" border="0" src="https://freight.cargo.site/w/1000/i/3c4889890a466030b452207bdc7470460c95222bdb367c41ea23e085f078eed5/MHA_desktop_03.jpg" /> <img width="8001" height="4501" width_o="8001" height_o="4501" data-src="https://freight.cargo.site/t/original/i/4ec886c498752833eb70a0d62128b456f89327535be1768d793ef089eab2eaed/MHA_desktop_04.jpg" data-mid="214596171" border="0" src="https://freight.cargo.site/w/1000/i/4ec886c498752833eb70a0d62128b456f89327535be1768d793ef089eab2eaed/MHA_desktop_04.jpg" /> <img width="8001" height="4501" width_o="8001" height_o="4501" data-src="https://freight.cargo.site/t/original/i/9a471fd209668659733a570ac77f0acbcdc96340a89c9a8e7ea547c923b3cd32/MHA_desktop_05.jpg" data-mid="214596172" border="0" src="https://freight.cargo.site/w/1000/i/9a471fd209668659733a570ac77f0acbcdc96340a89c9a8e7ea547c923b3cd32/MHA_desktop_05.jpg" /> <img width="1081" height="1081" width_o="1081" height_o="1081" data-src="https://freight.cargo.site/t/original/i/3c513fa82d3bc7196929dcf41b415ed82a83fb49d76a4a94b16e365b911cc2ca/MHA_icon_community.png" data-mid="214596240" border="0" src="https://freight.cargo.site/w/1000/i/3c513fa82d3bc7196929dcf41b415ed82a83fb49d76a4a94b16e365b911cc2ca/MHA_icon_community.png" /> <img width="1081" height="1080" width_o="1081" height_o="1080" data-src="https://freight.cargo.site/t/original/i/12913153f38a99d720583db75111fdb365fa1f13690f58734192f2b2cc323d68/MHA_icon_events.png" data-mid="214596241" border="0" src="https://freight.cargo.site/w/1000/i/12913153f38a99d720583db75111fdb365fa1f13690f58734192f2b2cc323d68/MHA_icon_events.png" /> <img width="1081" height="1080" width_o="1081" height_o="1080" data-src="https://freight.cargo.site/t/original/i/ced8ad4de68ac7b213d56273468332e1da168a5620c8767e1e445e029563f602/MHA_icon_grants.png" data-mid="214596242" border="0" src="https://freight.cargo.site/w/1000/i/ced8ad4de68ac7b213d56273468332e1da168a5620c8767e1e445e029563f602/MHA_icon_grants.png" /> <img width="1080" height="1081" width_o="1080" height_o="1081" data-src="https://freight.cargo.site/t/original/i/17e475a1ca8e0def326d6718c46fa038811602f04e52d31bacd11b3978247186/MHA_icon_membership.png" data-mid="214596243" border="0" src="https://freight.cargo.site/w/1000/i/17e475a1ca8e0def326d6718c46fa038811602f04e52d31bacd11b3978247186/MHA_icon_membership.png" /> <img width="1080" height="1080" width_o="1080" height_o="1080" data-src="https://freight.cargo.site/t/original/i/5fd499f2aedcea449d073ccc17e1b188c9f684eb4cbb513d043565016182982c/MHA_icon_networking.png" data-mid="214596244" border="0" src="https://freight.cargo.site/w/1000/i/5fd499f2aedcea449d073ccc17e1b188c9f684eb4cbb513d043565016182982c/MHA_icon_networking.png" /> <img width="1081" height="1081" width_o="1081" height_o="1081" data-src="https://freight.cargo.site/t/original/i/fb382a3301615c502ddfbada8a3c53194a4e609c5840d25dcf7adc07afa61ff9/MHA_icon_resources.png" data-mid="214596245" border="0" src="https://freight.cargo.site/w/1000/i/fb382a3301615c502ddfbada8a3c53194a4e609c5840d25dcf7adc07afa61ff9/MHA_icon_resources.png" /> <img width="1250" height="1150" width_o="1250" height_o="1150" data-src="https://freight.cargo.site/t/original/i/3dfcd54fe406f1acbf3b6b0aef74f852c5e1724ff2ec084326dc755b20b7079c/Comp-5_3.gif" data-mid="226362475" border="0" src="https://freight.cargo.site/w/1000/i/3dfcd54fe406f1acbf3b6b0aef74f852c5e1724ff2ec084326dc755b20b7079c/Comp-5_3.gif" /> <img width="8000" height="4500" width_o="8000" height_o="4500" data-src="https://freight.cargo.site/t/original/i/356e199bc204fbd607619ebe04bd6d630451eb635e9e9b954f358fb0886d5c7c/MHA_mobile_overview.jpg" data-mid="214596289" border="0" src="https://freight.cargo.site/w/1000/i/356e199bc204fbd607619ebe04bd6d630451eb635e9e9b954f358fb0886d5c7c/MHA_mobile_overview.jpg" /> Building a Branded Conference ExperienceTo enhance the Mobile Healthcare Association’s on-site conference experience, our team designed a suite of printed material—including signage, nametags, and conference agendas—reinforcing a cohesive, engaging brand presence throughout the event.&nbsp; <img width="1600" height="1067" width_o="1600" height_o="1067" data-src="https://freight.cargo.site/t/original/i/15a67d5847e8d2f7f455fbf5e1881932509eb87353aa54ba3eb2be32cd191ef3/0C0A0099_websize.jpg" data-mid="226362957" border="0" src="https://freight.cargo.site/w/1000/i/15a67d5847e8d2f7f455fbf5e1881932509eb87353aa54ba3eb2be32cd191ef3/0C0A0099_websize.jpg" /><img width="5000" height="4000" width_o="5000" height_o="4000" data-src="https://freight.cargo.site/t/original/i/c620bbfdd0a2f76196cff14e0b08137c13ea7db671f267f69d6a3cdf7ef535c2/MHA_conference_id_badge_slate.jpg" data-mid="226362958" border="0" src="https://freight.cargo.site/w/1000/i/c620bbfdd0a2f76196cff14e0b08137c13ea7db671f267f69d6a3cdf7ef535c2/MHA_conference_id_badge_slate.jpg" /> <img width="4000" height="3000" width_o="4000" height_o="3000" data-src="https://freight.cargo.site/t/original/i/ab3287309d002d387d6cc7d994c3b6b2a8a0579d64d72538646fa251a1e9e839/MHA_conference_agenda_2022_flat.jpg" data-mid="226362835" border="0" src="https://freight.cargo.site/w/1000/i/ab3287309d002d387d6cc7d994c3b6b2a8a0579d64d72538646fa251a1e9e839/MHA_conference_agenda_2022_flat.jpg" /> <img width="2500" height="1875" width_o="2500" height_o="1875" data-src="https://freight.cargo.site/t/original/i/bfe536eada65cfaf6fcee8f79879200a348d7bdf38e1023d0d70b31b2ccf28a5/MHA_conference_agenda_2022_flat_pair.jpg" data-mid="226362954" border="0" src="https://freight.cargo.site/w/1000/i/bfe536eada65cfaf6fcee8f79879200a348d7bdf38e1023d0d70b31b2ccf28a5/MHA_conference_agenda_2022_flat_pair.jpg" /> <img width="1600" height="1067" width_o="1600" height_o="1067" data-src="https://freight.cargo.site/t/original/i/a0fc30d222d581df68550c00cfdac700af8d91aad9075e92c20ad66fab99f7e8/IMG_9026_websize.jpg" data-mid="226362999" border="0" src="https://freight.cargo.site/w/1000/i/a0fc30d222d581df68550c00cfdac700af8d91aad9075e92c20ad66fab99f7e8/IMG_9026_websize.jpg" />