Mobile Healthcare Association
︎ UI/UX Design
︎ Icon Design
Mobile Healthcare Association (MHA) is the leading membership-based organization for mobile healthcare professionals in the United States and Canada since 2005. MHA serves its members by facilitating educational opportunities and long-term networking alliances to strengthen members’ capacities, support industry excellence, and promote mobile health clinics’ important work and contributions.
At Herzog & Schindler, we partnered with MHA to evolve their brand across a number of digital and physical touch points—including their website, a system of custom icons, and annual conference identities—to engage and educate current and prospective members more effectively.
︎ Visit Live Site
Creative Director: Rich Nelson
Collaborators: Anna Yu
Herzog & Schindler
2022
The Importance of Human Connection
Mobile Healthcare Association’s brand identity consists of a system of points and lines, emphasizing the strong connections between the people, patients, and providers who keep our communities healthy. Through a vibrant color palette reinforcing accessibility and inclusivity, we crafted a visual language that ensures healthcare feels within reach for everyone.
Custom icons serve as symbols for Mobile Healthcare Association’s many offerings and benefits. By thoughtfully pairing these icons with a lively brand color palette, we crafted an in-depth categorization system for MHA’s website, complementing their rich library of information and resources with an intuitive user interface and experience.
Building a Branded Conference Experience
To enhance the Mobile Healthcare Association’s on-site conference experience, our team designed a suite of printed material—including signage, nametags, and conference agendas—reinforcing a cohesive, engaging brand presence throughout the event.
