Grant’s Farm
︎ Brand Identity Design
︎ UI/UX Design
︎ Motion Graphics
︎ Video Editing
︎ Social Media Design
Loved by St. Louisans for decades, Grant’s Farm is a 281-acre, family-friendly property that is a must-see when in St. Louis, MO. This iconic estate is not only home and the original breeding site to the world-famous Budweiser Clydesdales, but also to Grant’s Cabin—former residence of U.S. President Ulysses S. Grant. Owned by the Anheuser-Busch family since 1903, Grant’s Farm invites tourists and locals alike to visit their beautiful space, enjoy a complimentary AB beer, and experience their lush history and animal life throughout the seasons each and every year.
Herzog & Schindler partnered with Grant’s Farm to establish their first-ever brand strategy and design system. The brand acknowledges the traditions established visitors associate with the estate, while also inviting new guests to partake in a multitude of seasonal events and offerings. With a digital-first approach in mind, this system highlights the 4 seasons of Grant’s Farm across a number of touchpoints including a website, newsletter assets, numerous seasonal event identities, printed matter, and social media assets.
Collaborators: Rich Nelson, Anna Yu
Herzog & Schindler
2023
Grant’s Farm’s first-ever brand reel, developed to introduced the new design system to their ownership group and advisory board
Guest map of the Grant’s Farm estate
Seasonal banners for Grant’s Farm’s social channels
Seasonal Grant’s Farm newsletters
Grant‘s Farm’s punch-card style Fun Pass for guests under the age of 12
Social media assets for various Grant’s Farm seasonal events